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Program Suport for Fair Trade
Krivosudský, Juraj ; Stryka, Lukáš (referee) ; Chmelař, Petr (advisor)
This work has been created as a support for non-profit NGO Society for Fair Trade and Development Education. It's aimed to build a base of an information system, that will be able to integrate and simplify the organisation's running. In the actual version it's foremost about stock control system unifying the management of commodities on several affiliates and synchronization of book entries for accounting purposal. To make the further development easier, several modular components are introduced. The system is based on technologies of PHP and MySQL with additional functionality of JavaScript which is, for the sake of widest compatibility possible, minimalised and substituted with alternative solutions if possible.
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Fair trade na příkladu pěstování a obchodu s kávou v Salvadoru
Aistov, Filip
The aim of this paper is to provide complex mapping and description of fair trade area and to show fair trade principles on an example of coffee cultivation and trade in El Salvador. In its first part the paper provides the overview of actual state of the global coffee market, the description of price creation process, value and supply chain and overview of fair trade area. It is followed by research that focuses on coffee cultivation and trade in El Salvador and analysis of Salvadorian production of fair trade coffee. During the research were used primary and secondary data such as outcomes of the interviews with cooperative’s representatives, data provided by Salvadorian coffee council and data published by organizations UN, WTO and ICO. The research confirmed that fair trade can be a suitable certification with benefit especially for smaller producers that produce mainly non-specialty coffee. However, they too must face the uncertain future connected with risky economic policy of the government, uncertain labor market and increasing input prices.
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An awareness of Fairtrade at the University of South Bohemia
BARTOŠ, Matěj
The main aim of this bachelor thesis is to identify Fairtrade based on a quantitative research. This thesis illustrates the level of awareness of Fairtrade at the University of South Bohemia with the help of a questionnaire survey. The study was performed by the employees and students, with the purpose of analysing knowledge about Fair Trade history, Fair Trade issues, fairtrade products, key Fairtrade organizations and the process of Fairtrade certification. Finally, these new findings motivate some people to buy fairtrade products and, consequently, to assist the developing countries.
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The brand awareness of Fairtrade at the Faculty of Economics, University of South Bohemia
JUNGWIRTHOVÁ, Klára
The topic of the thesis is to find out how the Fairtrade brand is perceived at the Faculty of Economics of the University of South Bohemia in České Budějovice. The thesis includes research based on quantitative methods using a questionnaire method. The questionnaire research was performed among students and members of the Faculty of Economics of the University of South Bohemia and from the data obtained it is possible to analyse the awareness of this brand at the Faculty of Economics.
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Vnímání fair trade produktů studenty ZF JU
BŘEZINOVÁ, Lucie
This bachelor thesis finds out what is the awareness of fair trade among students of the Faculty of Agriculture at the University of South Bohemia in České Budějovice and it also finds out what students know about fair trade and how they perceive it. The literature overview contains the necessary information to get acquainted with the fair trade idea and the movement itself, and in addition there is a theory of marketing research. The part with my own work contains hypotheses and results of a questionnaire survey, which was conducted among students of the already mentioned faculty.
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Marketing products with the Fair trade cocoa label
ANTOŇŮ, Monika
This thesis analyses the issue of fair trade and the possibility of using its principles in the Czech Republic. The theoretical part of the thesis describes the reasons for formation of fair trade, its current status and issue of cultivating cocoa beans in developing countries. It also focuses on personality and consumers' shopping behaviour in the Czech Republic and how to manage properly a retail store in order to maximize the demand for Fair trade cocoa products. The method of questionnaire survey and observation is used for the research. It examines the offer of Fair trade cocoa products in retail stores, the range of demand, public awareness of fair trade, and consumer behaviour. Thus, the main objective of this thesis is to explore the supply of Fair trade cocoa products in retail outlets and the awareness and interest of these products among consumers.Then propose measures to increase sales of products with the Fair trade cocoa labels and also to summarise of the general public interest in this issue.
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Awareness of Fair Trade in a Fairtrade Town
JARKOVSKÁ, Kateřina
This thesis focuses on Fair Trade, human rights and working conditions in developing countries. It deals with both Czech and international companies that are involved in Fair Trade. It focuses on the Fair Trade Towns campaign and is also describes other campaigns that promote Fair Frade ideas. Part of the thesis was a research project that tried to examine whether Český Krumlov citizens are aware of the fact that they live in a Fair Trade Town and whether they support the idea of Fair Trade.
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Needs Assessment of towns, schools and churches involved in Fairtrade towns campaign
Chmel, Václav ; Remr, Jiří (advisor) ; Tuček, Milan (referee)
The thesis provides a need assessment of towns, schools and local religious congregations that joined the Fairtrade Towns campaign. It is framed into a broad topic beginning with global issues, going through the concept of fair trade to the subject of this research. The author reflects his approach and explains why the system theory and theory of autopoiesis was chosen as an interpretive framework for analysing data. Having regard to the methods, the thesis uses needs assessment approach. Its interpretive possibilities are later used. The author focuses on the formulation of hypotheses before the implementation of qualitative interviews as the main research method. Final hypotheses served as a guide for research. The author performs analysis of available resources and uses his own quantitative data analysis findings that used confirmatory factor analysis and logistic regression. Qualitative interviews were conducted and thematic analysis was made. Than aforementioned analyses approaches were used too. The needs of subjects that joined the campaign were found out, described and assessed.
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Promotion of fair trade products in fitness nutrition in the Czech republic
Nováková, Alice
The aim of this bachelor thesis is the promotion of Fair trade goods to a broader spectrum of people via online fitness magazines. The thesis is divided into two parts. The first theoretical part provides information about fair trade and free trade, defines the basic concepts related to fair trade and also mentions the current problems. In the second, analytical part, the concrete situation of fair trade products in the Czech fitness community is discussed. It reveals how to promote fair trade products to a broad spectrum of customers. In the closing paragraphs of this work the whole plan is evaluated and recommendations are made whether to successfully implement the fair trade products or not.
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